Liz Hall
Liz Hall is a New York-based design & creative director who builds brands from the inside out. With experience spanning campaigns, packaging, editorial photography, web, events, and wholesale, she brings both creative range and operational clarity to in-house teams. She's a natural collaborator and systems thinker who gets energy from complex problems, cross-functional work, and building teams where people genuinely love what they make. She is currently the Director of Brand Design at SPANX.
Email
LinkedIn
Work
-
SPANX Fall 2026
-
SPANX Swim
- SPANX Lounge
- SPANX BraVa
- Victoria’s Secret x Hailey Bieber
- Victoria’s Secret BBV
- CUUP
Experience
SPANX (2025-now)
Brand Design Director
Victoria’s Secret (2023-2025)
Associate Creative Director
CUUP (2019-2023)
Design Director
Select clients
A.L.C.
Act+Acre
Mayfair Group
Reformation
HigherDOSE SPANX Swim
SPANX Swim
Campaign
Spring-Summer 2026
SPANX built its name on function. For swim 2026, the opportunity was to go further — to show that a brand known for how it works could also stand for how it makes you feel.
The campaign started with a real consumer truth: a group beach trip should be one of the best weekends of the year, and yet it's often a moment women can feel self-conscious. The creative brief centered on showing what it looks like when you show up feeling genuinely comfortable and confident in your own skin, surrounded by friends who are doing the same. Fun, ease, and a little irreverence.
Content was strategically planned and shot to support three distinct marketing moments across two seasons, each with its own story beat, all pulling from the same creative foundation. The result was a campaign that felt cohesive across every touchpoint, and a visual language for swim that the brand hadn't had before.