Liz Hall

Liz Hall is a New York-based design & creative director who builds brands from the inside out. With experience spanning campaigns, packaging, editorial photography, web, events, and wholesale, she brings both creative range and operational clarity to in-house teams. She's a natural collaborator and systems thinker who gets energy from complex problems, cross-functional work, and building teams where people genuinely love what they make. She is currently the Director of Brand Design at SPANX.

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Work
  1. SPANX Fall 2026
  2. SPANX Swim
  3. SPANX Lounge
  4. SPANX BraVa
  5. Victoria’s Secret x Hailey Bieber
  6. Victoria’s Secret BBV
  7. CUUP

Experience
SPANX (2025-now)
Brand Design Director

Victoria’s Secret (2023-2025)
Associate Creative Director

CUUP (2019-2023)
Design Director
Select clients
A.L.C.
Act+Acre
Mayfair Group
Reformation
HigherDOSE
SPANX BraVa



SPANX BraVa
Campaign
Spring 2026

SPANX has always understood women’s bodies. BraVa was the chance to prove it in a new category — a net-new bra line and a long-overdue re-entry into intimates, built around a simple premise: the perfect t-shirt bra, for every woman.

No complicated decision-making, no compromise. Just the bra you reach for without thinking, that makes everything else look better. The creative challenge was giving that simplicity a point of view.

The visual world built around it was classic, confident, and grounded in authenticity. The campaign leaned into feeling real, a little playful, true to SPANX's personality, but shot through an elevated lens that made it feel like a full brand moment and a strong re-entry to a category SPANX has a right to own.




©2026 Liz Hall