Liz Hall

Liz Hall is a New York-based design & creative director who builds brands from the inside out. With experience spanning campaigns, packaging, editorial photography, web, events, and wholesale, she brings both creative range and operational clarity to in-house teams. She's a natural collaborator and systems thinker who gets energy from complex problems, cross-functional work, and building teams where people genuinely love what they make. She is currently the Director of Brand Design at SPANX.

Email
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Work

1. SPANX Fall 2026
   
2. SPANX Swim
3. SPANX Lounge
   
4. SPANX BraVa
   
5. Victoria’s Secret x Hailey Bieber
   
6. Victoria’s Secret BBV
   
7. CUUP
   

Experience
SPANX (2025-now)
Brand Design Director

Victoria’s Secret (2023-2025)
Associate Creative Director

CUUP (2019-2023)
Design Director
Select clients
A.L.C.
Act+Acre
Mayfair Group
Reformation
HigherDOSE

CUUP

Index

CUUP
Design Direction
2019-2022
Spent four and a half years at CUUP, growing into Design Director and scaling the creative team while shaping the brand's design system from the ground up.

My work spanned hands-on design across packaging, web, email, and campaigns, and directing a team of designers to keep that system sharp and consistent at scale — all while partnering closely with marketing, product, and leadership to turn brand strategy into work that shipped across all marketing touchpoints.

©2026 Liz Hall