Liz Hall

Liz Hall is a New York-based design & creative director who builds brands from the inside out. With experience spanning campaigns, packaging, editorial photography, web, events, and wholesale, she brings both creative range and operational clarity to in-house teams. She's a natural collaborator and systems thinker who gets energy from complex problems, cross-functional work, and building teams where people genuinely love what they make. She is currently the Director of Brand Design at SPANX.

Email
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Work
  1. SPANX Fall 2026
  2. SPANX Swim
  3. SPANX Lounge
  4. SPANX BraVa
  5. Victoria’s Secret x Hailey Bieber
  6. Victoria’s Secret BBV
  7. CUUP

Experience
SPANX (2025-now)
Brand Design Director

Victoria’s Secret (2023-2025)
Associate Creative Director

CUUP (2019-2023)
Design Director
Select clients
A.L.C.
Act+Acre
Mayfair Group
Reformation
HigherDOSE
SPANX Lounge



SPANX Lounge
Campaign
Spring 2026

For SPANX’s best-selling lounge collection, the seasonal challenge was practical as much as it was creative: a wide range of styles across multiple launch dates, all needing to feel like they belonged to one cohesive world rather than a series of disconnected drops.

The creative solution was to create a world that tells a story of effortless luxury — comfort that comes with style and quality. Easy, elevated, and shot with the little wink of personality that makes SPANX feel like SPANX.

The campaign and approach then established the visual foundation for how AirEssentials should look and feel going forward. It supported a seasonal moment, and also set a standard the brand would return to every season.




©2026 Liz Hall