Liz Hall

Liz Hall is a New York-based design & creative director who builds brands from the inside out. With experience spanning campaigns, packaging, editorial photography, web, events, and wholesale, she brings both creative range and operational clarity to in-house teams. She's a natural collaborator and systems thinker who gets energy from complex problems, cross-functional work, and building teams where people genuinely love what they make. She is currently the Director of Brand Design at SPANX.

Email
LinkedIn

Work
  1. SPANX Fall 2026
  2. SPANX Swim
  3. SPANX Lounge
  4. SPANX BraVa
  5. Victoria’s Secret x Hailey Bieber
  6. Victoria’s Secret BBV
  7. CUUP

Experience
SPANX (2025-now)
Brand Design Director

Victoria’s Secret (2023-2025)
Associate Creative Director

CUUP (2019-2023)
Design Director
Select clients
A.L.C.
Act+Acre
Mayfair Group
Reformation
HigherDOSE
SPANX Fall 2026




SPANX Fall 2026
Campaign

Fall 2026 marked a first for SPANX — a brand campaign built around a narrative rather than a product. Instead of individual drops, the season was treated as a collection, with a story that tied it all together.

That story was a weekend where she gets to slow down away from the noise of a busy fall. Warm light, good company, the feeling of being exactly where you want to be. It was a natural fit for SPANX's personality — fun and a little irreverent, but shot through a lens that felt beautiful and aspirational.

The campaign was as much about how the brand shows up as what it was selling. A proof of concept that SPANX can tell bigger stories, ones that go beyond the product and land somewhere the customer actually wants to be.




©2026 Liz Hall